Pubblichiamo alcuni degli incontri che la WORLD ART FOUNDATION organizza in occasione della WORLD ART EXPO 09 che riunirà dal 7 al 14 giugno le opere di 500 artisti di tutto il mondo nella Contea di Orange in California. Tutte le informazioni sull’ evento in:

www.worldartfoundation.com

Every day is an educational event at the:

World Art Expo 09 in California

Presenting some of our speakers for

SATURDAY JUNE 13, 2009

At the auditorium of the

FULLERTON MUSEUM OF ART

Michael Cheval – ENIGMA OF GENERATIONS

MICHAEL CHEVAL

Speaker at the auditorium of the FULLERTON MUSEUM OF ART

ART MEANS BEAUTIFUL

Cheval believes that “Art means Beauty”. Artist’s mission is to show that beauty in his/her work. Beauty as a general point of Art doesn’t avoid artist’s philosophy and statements. Especially if Artist want to sell his/her work through galleries he must understand that his/her art will be hanged on a wall of someone’s house and become a part of an atmosphere of someone’s life. Positive mood and beauty should aloud Artist’s work to be more welcomed for potential clients.

Michael Cheval is the world’s leading contemporary artist, specializing in Absurdist paintings, drawings and portraits. In his definition, “absurdity” is an inverted side of reality, a reverse side of logic.

Born in 1966 in Kotelnikovo, a small town of southern Russia, Cheval developed a passion for art in his early childhood.

When his family moved to Germany in 1980, the West European culture made a great impression on the young artist. In 1986, he moved to Turkmenistan and graduated from Ashgabad school of Fine Art. Absorbing Eastern philosophy and the character of Central Asia, he began working as an independent professional artist, shaping his style and surrealistic direction.

His decision to emigrate in 1997 to the USA began a new epoch for the artist. He returned to the Western culture that greatly inspired him in his German youth, but now he brought his own experience, philosophy, and vision.

In 1998, Cheval became a member of the prestigious New York’s National Arts Club where he was distinguished with the Exhibition Committee Award in 2000. He is also a member of the Society for Art of Imagination since 2002. Cheval has published two full-colored art albums — Lullabiesin 2004 and Nature of Absurdity in 2007. His work is internationally acclaimed and can often be seen in USA galleries and abroad.

In one year Cheval sold over $1million in one Laguna Beach gallery alone,

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Eser Afacan . THEATRE 5. detail.

ESER AFACAN

Speaker at the auditorium of the FULLERTON MUSEUM OF ART

THE FUNDAMENTALS OF ART IN THE 21ST CENTURY AND ITS INFLUENCE ON SOCIETY

Eser Afacan was born in Turkey on August 8, YEAR?. His father was an artist, and Eser started to draw on his own at a young age. He didn’t decide to become an artist as a child, though- quite the opposite, actually. It took a long time before he decided that was what he wanted to be.

He studied in Manchester before he came to Norway in 1978 to study math and physics at the University of Bergen. And it was there he met the well-known Norwegian artist Odd Nerdrum for the first time. He saw one of his paintings, and became so fascinated that he decided to meet him. He managed to do that, and introduced himself as the best artist in Turkey. Nerdrum wanted to see for himself, and Afacan painted a picture to show him. He liked it, and saw his talent, and in 1984 he made him his student, and encouraged him to make art a way of life.

For many years, Afacan was very poor, struggling to make ends meet while trying to live his life as an artist. Often he couldn’t even afford food. But in 1986 that started to change. He had his first exhibition, and 16 of 22 pictures were sold, meaning that the poor times were over. Since then it has only gone one way for him: up.

He has exhibited pictures in many countries, mostly of oil paintings, drawings and lithography, and has received good reviews. He ended up in first place in a competition held by the magazine Manhattan Arts in New York with the picture “Sisters of the Wind”. Also in countries like the UK and France, he has also been noticed. Many people tend to become fascinated by his artwork.

Afacan works hard, and spends a lot of time alone, painting. But in return he sells well, and people are lined up to buy his art. Some exhibitions have even been sold out before they even opened. His success is most likely to continue, and more and more open their eyes for his art.

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MAX DONNER

INVEST FOR SUCCESS: Art Economy Workshop at the World Art Expo

Learn how to achieve success in art business by following the examples of exceptional collections built in the twentieth century. Benefit from “value-added investing” by understanding investment grade selection criteria, the importance of strategy and goal setting, and the role of exhibition-publication-ownership history in increasing the value of artwork.

Enhance your knowledge of how art is significantly different from other large markets and incorporates elements of both product markets and investment markets. Track important market factors influencing future value: low leverage, regional markets, stabilizing effects of foundation purchases, role of market makers, sovereign art collections, and globalization.

Workshop moderator MAX dONNER is one of America’s most widely published experts on art business and leader of art economics workshops for the Harvard Business School Alumni Association. He has guided dozens of professional investment management firms to preserve clients’ wealth with strategic business plans for art acquisition. Successful managers from the industry will join this panel for a Q&A Session with attendees.

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DAVID FREEMAN

DEEP IN THE WONDER BUSINESS

Artists — gallery owners — and buyers… These are the three pillars of the art business, but what an odd combination. Each one cares about art and beauty, yet each one is coming at art from a completely different direction and with different motives. A beautiful painting a breath of magic, gifted to our world by an inspired artist — but it’s also an object that can be marketed, bought, and sold. Sometimes things go wrong: artists’ careers are ruined, or galleries go out of business, or buyers end up with paintings they’re not in love with but which they were “told” were great art. David Freeman is an art rep (i.e. artist representative or agent) who has successfully built and managed the careers of many artists. This places him at ground zero of what he calls the “Wonder Business.” What makes a painting great? How can you inspire a painter to push his or her talent to their highest peaks? How does an artist’s career get destroyed, and how is this prevented? What wonderful and horrid things do gallery owners do? Navigating these weird and endlessly fascinating waters is David’s business. Whether you’re a buyer, an artist, or a gallery owner, you’ll want to hear David’s deep insights into why beauty effects us, and into the business of wonder. David’s talk’s are always fast-paced and filled with warmth and humor, and you can count on seeing many slides of utterly amazing art.

David Freeman is and art rep (agent) for seven diverse and successful painters. Four were unknown artists he discovered and whom he brought into prominence. To do so required and requires a wide range of creative, business, and interpersonal skills — and priceless, hard-won experience which he’ll share in his talk. You can count on David’s multi-media presentation being a far-ranging exploration not just into the art business, but into the breadth and depth of the creative process itself. David didn’t begin as an art rep, but as a writer for film, television, and videogames. In fact, he’s an in-demand speaker who criss-crosses the world teaching these subjects. But a conviction that art is one of the most important means of uplifting the world, and a dogged refusal to let great painters fail propelled David into managing artists. It was an instant and natural fit, resulting in solid careers for numerous artists who otherwise would have probably never had the artistic success that they now enjoy, making art which enriches us all.

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JOE GORDON

AN INSIDER’S PERSPECTIVE ON THE ART INDUSTRY

As Chairman and CEO of Miranda Galleries, Laguna Beach, Joe Gordon brings to the Board an insider’s perspective on the art industry. For 25 years Miranda Galleries has been a trendsetting premier contemporary art gallery in Orange County.

With a strong business background, Joe Gordon has decades of management experience and winning track record in growing an enterprise.

As one of the principals of Meade Instruments Corporation, Joe Gordon helped take the company public and served on the Board of Directors of the 120 million dollar corporation.

Joe Donner will discuss the following issues facing the artists in the 21^st century.

1. The cyber galleries are they working? Should artists sell on line?
   

2. How do galleries view this competition?

3. How many galleries should the artists sell their art in? 1, 6, 12 as many as possible
   

4. How important are exhibit fairs, conventions, expositions and other form of installations

5. Should an artist own a gallery How do you find a gallery to exhibit your work

6. When should you conduct a solo show in a gallery

7. What is the procedure to rate oneself as an artist.

8. Can you survive being a bohemian artist How do you know you have the right manager

9. How many paintings a year should you release

10. How valuable are collectors

11. How do properly treat and develop your collectors

12. Should the artist be known for a particular style

13. How many styles is the correct

14. Should the artist change their style; if yes how often

15. What to do if you style stops selling?
    

16. How to enter the international market
    

17. How important are auctions